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7 steps to building your client list
AdsWiki.Pw , InaProfit.Pw – 7 steps to building your client list Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a...
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Experts can save you 9,999 hours of pain
AdsWiki.Pw , InaProfit.Pw – Experts can save you 9,999 hours of pain A few weeks ago, I had an excruciating pain in the back of my head. I went to see a neurologist who diagnosed me with occipital...
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Marketing’s new balance: Customer connection vs. data and performance
AdsWiki.Pw , InaProfit.Pw – Marketing’s new balance: Customer connection vs. data and performance Marketing has evolved a great deal over the past several years. More channels, more devices, new...
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The ABM view from the other side of the pond
AdsWiki.Pw , InaProfit.Pw – The ABM view from the other side of the pond A few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing...
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Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National...
AdsWiki.Pw , InaProfit.Pw – Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day Marketers are a resourceful group...
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3 ways to improve B2B lead quality
AdsWiki.Pw , InaProfit.Pw – 3 ways to improve B2B lead quality According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring...
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3 tips for success from today’s marketing rock stars
AdsWiki.Pw , InaProfit.Pw – 3 tips for success from today’s marketing rock stars Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous...
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Efficiency and arbitrage: two strategies to own performance marketing
AdsWiki.Pw , InaProfit.Pw – Efficiency and arbitrage: two strategies to own performance marketing “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of...
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The 7 habits of highly effective digital marketers: agile skill sets
AdsWiki.Pw , InaProfit.Pw – The 7 habits of highly effective digital marketers: agile skill sets As the digital marketing industry matures, digital channels have converged. As customers have become...
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Ads not performing? Strategies to steal from the email marketing playbook
AdsWiki.Pw , InaProfit.Pw – Ads not performing? Strategies to steal from the email marketing playbook I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any...
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What business leaders should know about digital transformation
AdsWiki.Pw , InaProfit.Pw – What business leaders should know about digital transformation “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a...
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Know your digital marketing strengths, but more importantly, acknowledge your...
AdsWiki.Pw , InaProfit.Pw – Know your digital marketing strengths, but more importantly, acknowledge your weaknesses One of the most common sentiments we hear as digital marketers is “Always be...
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Why idiots like you love their office but hate their website
AdsWiki.Pw , InaProfit.Pw – Why idiots like you love their office but hate their website Please forgive the insult in the title of this post, but I had to get your attention. Yes, I’m talking to you....
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Why big brands sponsor Little League (and why you might want to, too)
AdsWiki.Pw , InaProfit.Pw – Why big brands sponsor Little League (and why you might want to, too) Whether you’re a local business looking for more walk-ins or a startup launching in select regions...
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How B2B marketers can win the battle for attention
AdsWiki.Pw , InaProfit.Pw – How B2B marketers can win the battle for attention We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy...
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Bring your “dead” customers back to life
AdsWiki.Pw , InaProfit.Pw – Bring your “dead” customers back to life It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have. This can...
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