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5-Point Online Marketing Training Regimen
AdsWiki.Pw , InaProfit.Pw – 5-Point Online Marketing Training Regimen There is a good analogy to be made between the health of a website and the health of a human being. If we equate exercise and diet...
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Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your...
AdsWiki.Pw , InaProfit.Pw – Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers In my last article in this series, we covered a lot of ground on what...
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3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing
AdsWiki.Pw , InaProfit.Pw – 3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing For years, B2B marketers have been obsessed with broad-scale lead generation. According to a survey of...
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How To Market Successfully In A Digital World? Put Customers’ Needs First.
AdsWiki.Pw , InaProfit.Pw – How To Market Successfully In A Digital World? Put Customers’ Needs First. Customers are the heart and soul of every successful business. It’s been that way since businesses...
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Getting The Most From Your Conference Experience
AdsWiki.Pw , InaProfit.Pw – Getting The Most From Your Conference Experience It’s the most wonderful time of the year! And by that, I mean, conferences are under way for 2016. There’s no doubt — or...
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You don’t have to be a liar to be a great marketer
AdsWiki.Pw , InaProfit.Pw – You don’t have to be a liar to be a great marketer I’ve gotten the same email four or five times from different companies. Here’s the full transcript of the most recent...
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5 reasons people-based marketing will turn fed-up consumers into brand-loyal...
AdsWiki.Pw , InaProfit.Pw – 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans “It was the best of times, it was the worst of times.” While this quote was made famous in...
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Lessons from the sports world: How all marketers can drive “fanatic” brand...
AdsWiki.Pw , InaProfit.Pw – Lessons from the sports world: How all marketers can drive “fanatic” brand engagement I’m often asked which industries are experiencing the most growth within their...
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Customer Service 101: Three things you can do today to win over your customers
AdsWiki.Pw , InaProfit.Pw – Customer Service 101: Three things you can do today to win over your customers Everyone wants to deliver exceptional customer service. However, wanting to do so and actually...
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Handling negative reviews: an interview with Jay Baer
AdsWiki.Pw , InaProfit.Pw – Handling negative reviews: an interview with Jay Baer Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not...
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How do you retain clients? Retain your staff.
AdsWiki.Pw , InaProfit.Pw – How do you retain clients? Retain your staff. As a client services professional, I spend time thinking about client relationships and the significance of retention....
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How your web presence can become the undisputed champion against big brand...
AdsWiki.Pw , InaProfit.Pw – How your web presence can become the undisputed champion against big brand Goliaths Small and growing businesses unfortunately don’t have the advantage that comes with...
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Why SXSWi is chicken soup for the marketer’s soul
AdsWiki.Pw , InaProfit.Pw – Why SXSWi is chicken soup for the marketer’s soul Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu,...
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What marketers can learn from this year’s Presidential candidates
AdsWiki.Pw , InaProfit.Pw – What marketers can learn from this year’s Presidential candidates Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting...
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3 keys to architecting customer experiences that go beyond the desktop
AdsWiki.Pw , InaProfit.Pw – 3 keys to architecting customer experiences that go beyond the desktop When you need to search for something online, in the moment, chances are you reach for the closest...
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The comprehensive guide to video advertising in 2016
AdsWiki.Pw , InaProfit.Pw – The comprehensive guide to video advertising in 2016 The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for...
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For agencies, losing is the best way to win
AdsWiki.Pw , InaProfit.Pw – For agencies, losing is the best way to win Psychologically, losing makes a much larger impact than winning. You’ll understand this firsthand if you spend a few minutes at a...
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How to beat the competiton in share of voice & share of market
AdsWiki.Pw , InaProfit.Pw – How to beat the competiton in share of voice & share of market Understanding the competitive landscape and your competitors’ positioning and strategy has become a...
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Why you need to embrace delegation
AdsWiki.Pw , InaProfit.Pw – Why you need to embrace delegation Over the course of my career, I’ve made great efforts to hone my paid search and client relation skills. Not only do I strive to do great...
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Just when marketers thought things couldn’t change any more, this report...
AdsWiki.Pw , InaProfit.Pw – Just when marketers thought things couldn’t change any more, this report shows they will Historians of digital marketing will be hard-pressed to find another era when CMOs...
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